Apps like Capture and Wisdo present a massive marketing opportunity. Social-media groups provide an ideal space for people to unite and interact based on common interests. Instead of passively sifting through irrelevant content on a general feed, users can participate in conversations related to their specific needs. For businesses, social-media groups present a massive opportunity…
Between 2011 and 2017, LinkedIn’s user base grew from 140 million to 500 million. Fast forward to today, the company boasts 645 million global users including over 150 million in the U.S. alone and is adding two new professionals to the user base every second. What predominately used to be known for its résumé job searching capabilities has now evolved into a…
Social analytics platform Quintly has conducted a new study of Instagram post performance, analyzing more than 34k Instagram business profiles, and 5.4 million posts, which were published between January 1st and June 30th, 2019. The report provides an up to date perspective of what’s working on Instagram for brands right now – and with Instagram’s algorithm always changing, and experiments…
In a move some see as a challenge to IGTV and Instagram’s grip on fashion and lifestyle, YouTube just launched youtube.com/fashion. The launch appropriately coincides with New York fashion week and according to YouTube’s blog is intended to “create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion…
Facebook today is formally rolling out a new suite of tools for its 40 million active businesses on Messenger, including appointment booking, lead generation and others announced earlier this year at its F8 developer conference. As a part of these changes, Facebook will also begin to phase out the Discover tab in Messenger — a feature that became home…
With Giphy and Stories, it’s finally possible to post GIFs to Instagram. Here’s how: GIFs remain a popular source of entertainment across many different social media platforms. You’d think that Instagram would catch up, especially since uploading a GIF to Facebook is so easy. Since Instagram doesn’t offer native GIF support, posting one is not as…