How to Use LinkedIn to Target Professionals That Will Advance Your Business

Between 2011 and 2017, LinkedIn’s user base grew from 140 million to 500 million. Fast forward to today, the company boasts 645 million global users including over 150 million in the U.S. alone and is adding two new professionals to the user base every second. What predominately used to be known for its résumé job searching capabilities has now evolved into a…

New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics platform Quintly has conducted a new study of Instagram post performance, analyzing more than 34k Instagram business profiles, and 5.4 million posts, which were published between January 1st and June 30th, 2019. The report provides an up to date perspective of what’s working on Instagram for brands right now – and with Instagram’s algorithm always changing, and experiments…

YouTube Launches a Fashion “hub” for Style Content, Fashion & Beauty

In a move some see as a challenge to IGTV and Instagram’s grip on fashion and lifestyle, YouTube just launched youtube.com/fashion. The launch appropriately coincides with New York fashion week and according to YouTube’s blog is intended to “create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion…