In a move some see as a challenge to IGTV and Instagram’s grip on fashion and lifestyle, YouTube just launched youtube.com/fashion.
The launch appropriately coincides with New York fashion week and according to YouTube’s blog is intended to “create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty.” The new category already occupies pride of place alongside Movies, Gaming and Live, time will tell if the fashionistas do indeed flock to it.
By [Falcon]
